Jaclyn M

Hi, I’m Jaclyn from the boutique clothing brand Jaclyn M. I’m based in the sunny little town of Nelson, where I design and sew all my items for my range.

I started Jaclyn M in 2014 and have spent 2 years just learning about what I wanted to create. 

Fashion has always been my dream, its ingrained in my soul. There has never been one moment in my life where I have not known that this was what I was going to do.

Jaclyn M is my creation of how I see feminine fashion. I want to convey a sense of elegance but also a little bit of allure and whimsey.

How did you get started- what was your turning point?

I have been sewing since a very young age, but it wasn’t until my late 20s before I felt I was ready to undertake the business world of fashion. I always felt that what I liked in Fashion and what I wanted to make was always so changeable from one year to the next, so I decided to wait until I knew exactly what I wanted. I guess you could say I was growing into oneself. My turning point was, unexpectedly losing my job when the company I worked for went into receivership. I then decided to take the leap, and move forward with my own business.

What did you do prior to your current business?

Prior to this I have been a beauty therapist, worked in a fabric shop, and before that in women’s fashion. At the moment I do a few hours a week in a shoe shop, which has just increased my shoe addiction significantly.

What do you love the most about your business and what you do?

I love the creative freedom. I get to turn my ideas from paper into reality. Things don’t alway turn out quite how you imagined them to be, and sometimes they turn out better than you expected. There is always something new. Its always changing and evolving which is perfect for me because I can get a little bored with seeing the same things all the time.

What are your future plans?

For me, the next step is a slow expansion in the wholesale area, branching out into more stores around NZ, creating new relationships with other businesses and reaching out to new customers.

Who do you find inspirational or what do you do to find inspiration?

I find a lot of inspiration in seeing the beautiful creations of the past. It is mind boggling some of the details and hours that were put into garments. Totally impractical for today, but sometimes all it takes is a certain sleeve detail on a gown made 200 years ago that can create the basis for the whole collection.

Would you like to share some of the hard times, what have you found to be a hurdle in your business? And how did you overcome that hurdle?

For me the challenge is time, its always time, there is never enough, and never enough energy to do what needs to be done. I work part time some mornings, then I’m in the sewing studio for the rest of the day into the evening.

I design, sew and pattern make everything in the range, so it leaves very little time to just sit and do nothing.

And to close, what have you learnt on your journey? If there was one piece of advice you could give your fellow entrepreneurial ladies, what would it be?

I think the most important thing I’ve learned is you can never please everyone. There will alway be people who don’t like what you’re doing, The key is to not focus on them. Stay centred and focus on your path and the people who support your brand, the ones that make you think “Yes!! This is why I do this” those amazing kindred souls you meet along the way.

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