3 Reasons to use Social Media

We all know everyone lives on social media these days! So now is the time for your small business to thrive and maximise on social media, to increase your brand awareness and get your customers buying your products and services.

Social media is a low-cost digital marketing tool that allows you to develop relationships with your target market on a more personal level, and in turn, the relationship you build and the connection you make, enables for long-term loyal customers.

Below are 3 reasons social media is vital for small business.

Increase your brand awareness

Social media has a massive ability to increase your brand awareness by reaching a large number of people at a relatively low-cost compared to alternative advertising. It has been reported that 78% of small businesses attract new customers through social media. You need to choose which social media platforms are best for your company, which one works better than the other? Utilise your customers preferred channel to connect on a regular basis.

Be seen as a legitimate brand/business

When we start our own business and provide our own product, we are in love with it! We know its great, but how else will people know this too? Going hand in hand with increasing your brand awareness, utilising social media channels makes your business REAL!

When a customer is looking for a particular product, typically they would go to their social media to find out more about a business and to get a feel for their brand personality and what they have on offer. Social media is also very beneficial for your businesses SEO (Search Engine Optimisation), as it increases your Google ranking so people can find your business on Google.

Develop a relationship with each and every consumer

This means they are actively involved in your business and are more likely to develop brand loyalty.

Let’s be honest, some businesses do great and others dwindle away. And we all want our businesses to last, so there is no better way to do that than by developing a long-term lasting relationship with each and every one of your consumers. Make it hard for them to leave! However, luckily thanks to social media and the ability to have a two-way interaction with each and every consumer, you can like, comment and share valuable content to your followers and encourage them to do the same about your business. Make them actively involved in your business and your consumers are more than likely to develop your brand for you and with their loyalty attached.

If you are a small business owner across either New Zealand or Australia and you are not sure where to start on social media, or in general!? Just send us an email, we are experts in developing social media content and strategies to help build your business from the ground up. Or if you are seriously just starting out, have a great idea and just don’t know what to do. We can help set up your business name, register you for GST, down to even helping you come up with the next best brand name. Don’t hesitate to ask, we are here to help! – hello@foxxglow.com

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